David is the Founder and CEO of Play for Real and Focus.ceo and an an expert on performance coaching. More specifically, he focuses on the ways in which our own human nature can get in the way of our success. David believes that tough [...]
In this week’s episode, we discuss the importance of describing your target audience and the challenges they face. Research shows that advisors who are very clear about the description of their ideal client, and talk about them frequently, are the ones who attract the [...]
In this special episode, Julie and Steve discuss the benefits of coordinating your marketing into campaigns. Organizing communications and activities around a theme reinforces the message and creates multiple impressions that can systematically raise interest among your clients or prospects. And the process reinforces [...]